Privacy policy

Your personal privacy is important to Ani Who AB (“ANI Jewels”, “ANI” or “we”). In this policy, we want to inform you about how we process your personal data and what rights you have. Personal data is information that can be linked to you as a private person, for example your name and contact information. To summarize, we process your personal data: To the extent required to be able to handle and deliver your order. To bring offers and inspiration to you. Both through newsletters, text messages and targeted personalized marketing in social media, as well as otherwise online and offline. To communicate with you and answer your questions. To ask you about ANI Jewels and your experience with us. To remind you of an abandoned "shopping basket". To create and maintain a customer account. To comply with laws and regulations (e.g. consumer and accounting law). You have several rights under the Data Protection Act. For example, you always have the right to object to marketing. You can also read about how you can influence our processing of your personal data - what rights you have. Read more below about how, why and how long we process your personal data.

• To the extent necessary for handling and delivering your order.
• To give you offers and inspiration both by newsletters, text message and by targeted marketing in social media, and other media online and offline.
• To communicate with you and answer your questions.
• To ask you about Ani and your experience with us.
• To remind you of an abandoned shopping cart.
• To create and maintain a customer account (incl. features such as favorites).
• To comply with mandatory law (e.g. consumer and accounting law).

You have several rights according to data protection law. For example, you always have a right to object against marketing. You can also read about how to affect our processing of your personal data – what rights you have.

Do you want to know more? Please read our detailed explanations below. Below you can read more about how, why and for how long period we process your personal data.


WHAT IS PERSONAL DATA?

Personal data is all information that, directly or indirectly together with other data, can be linked to a living natural person. Below are some examples:

• Name
• Social security number
• Delivery address
• Phone number
• Email address
• Order history
• User data
  

WHO IS RESPONSIBLE FOR THE PROCESSING OF YOUR PERSONAL DATA?

Ani Who AB, with Swedish company registration number 559338-2558, is responsible for the processing of your personal data. Please note also that our payment provider(s) process personal data collected through our site upon purchase and are independently responsible for their processing.

If you want to contact us regarding our processing of your personal data, please contact us at info@ani-jewels.com. Our postal address is David Bagares gata 3,
111 38 Stockholm.

WHO CAN GAIN ACCESS TO YOUR PERSONAL DATA?

Your personal information is processed primarily by us at Ani. We will never sell your personal data. In some cases, we share your personal data in order to fulfill our obligations to you in a good and efficient manner:

• ­In order for us to ensure that you pay us, our payment provider(s) will gain access to your personal data.
• ­In order for us to deliver your goods to your home address or to a postal agent, and to handle any returns, we will share your personal data with a carrier.
• ­To collect and publish your reviews on our website we share your personal data with the supplier that provide the technical solution to collect and publish such reviews.
• ­To market relevant products and to make our website as relevant as possible we share your personal data with those providing us with a marketing service including such as Google and Facebook.
• We will share your personal data with IT suppliers that process the personal data on behalf of us as processors to assist us with IT-services.

We use Klarna as the provider of our checkout. This means that we might transfer your personal data in the form of contact and order details to Klarna when the checkout is loaded, in order for Klarna to manage your purchase. Your personal data transferred is processed in line with Klarna’s own privacy notice

If you want more detailed information about who we share your personal data with, please feel free to contact us.

DO WE TRANSFER YOUR PERSONAL DATA OUTSIDE OF THE EU/EEA?

Ani generally process your personal data within the EU/EEA, but in a few cases we use suppliers from countries outside of the EU/EEA. When transferring your personal data outside of the EU/EEA, Ani will ensure there is an adequate level of protection. 

Ani may transfer your personal data to the USA and our supplier that provides a service for sending newsletters and our suppliers that provides services for marketing relevant products and to make our website as relevant as possible.

Any US suppliers we may use have certification according to Privacy Shield. Privacy Shield is an agreement between the EU and the USA, which rationale is to protect the fundamental rights of Europeans and to ensure legal certainty for businesses transferring personal data to the USA. American companies are able to sign up to be Privacy Shield certified with the U.S. Department of Commerce. Such department will then verify that the suppliers’ privacy policies comply with high data protection standards.

If you have any questions about how we share your personal data or if you want the information appropriate safety measures we have, please contact us.

HOW CAN YOU AFFECT OUR PROCESSING OF YOUR PERSONAL DATA?

According to data protection legislation, you are entitled to a variety of rights to affect our processing of your personal data. Read more below.

RIGHT TO WITHDRAW CONSENT AND TO OBJECT TO PROCESSING

You have a right to, entirely or partly, withdraw a given consent for the processing of your personal data. Your withdrawal will have effect from the time of your withdrawal.

You have the right to object to our processing of your personal data. You always have a right to object to marketing from us, such as newsletters.

The right to object generally is applicable when the processing is based on a balance of legitimate interests. Read more about what this means in the tables below. In some cases however, the right to object does not exist (e.g. since we must store your personal data). If we can show compelling legitimate reasons for the processing that weigh heavier than your interests and fundamental rights or if it is for the purpose of determining, practicing or defending legal claims you never have a right to object to the processing.

RIGHT TO ACCESS

You have the right to obtain confirmation as to whether or not we are processing personal data concerning you. You can gain access to the personal data and obtain a copy of the personal data processed by us.

RIGHT TO RECTIFICATION

You have a right to obtain rectification of any inaccurate personal data concerning you and to ask us to have incomplete personal data completed.

RIGHT TO ERASURE (“THE RIGHT TO BE FORGOTTEN”) AND RESTRICTION OF PROCESSING

Under certain circumstances, you have a right to request erasure of your personal data. This is the case for example where the personal data is no longer necessary for the purposes for which they were collected or otherwise processed, or you withdraw your consent on which the processing is based and where there is no other legal ground for continuance of the processing.

You also have a right to request that Ani restrict its processing of your personal data. That is the case for example when the accuracy of the personal data is contested by you, or the processing is unlawful and you oppose the erasure of the personal data and instead requests restriction of its use.

RIGHT TO LODGE A COMPLAINT TO A SUPERVISORY AUTHORITY

You always have the right to lodge a complaint with a supervisory authority.

You may do this in in particular in the EU/EEA member state of your habitual residence, place of work or of an alleged infringement of the applicable data protection laws. In Sweden, the supervisory authority is the Swedish Data Protection Authority. This right is without prejudice to any other administrative or judicial remedy.

RIGHT TO DATA PORTABILITY

You have a right to ask us to transfer certain of your personal data we have about you to another company (data portability). This right applies to personal data that you have provided us in a structured commonly used, machine-readable and interoperable format if:

• ­The processing is based on consent or on a contract; and
• ­The processing is carried out by automated means.

In exercising your right to data portability, you have the right to have personal data transmitted directly from Ani to another controller, where technically feasible.

HOW AND WHY DO WE PROCESS YOUR PERSONAL DATA?

Our aim is to be as transparent as possible regarding how and why we process your personal data. In the table you can read more detailed information about why we process your personal data (the purposes of processing), what personal data we process, our legal basis for processing your personal data, and how long we process your personal data for each purpose.

We process personal data that you have chosen to share with us.

PROCESSING BEFORE MAKING A PURCHASE

In order for us to communicate with you and to receive feedback from you, we need to process your personal data. If you do not provide us with personal data for these purposes, we will not be able to provide you with the service or answer your questions.

For what purposes do we process your personal data?	What personal data do we process?	What is our legal basis for processing your personal data?	For how long do we process your personal data for the specific purpose?
To save your abandoned cart and to remind you of the product you have left in the cart if you have started a purchase by entering your email address.	Information about your cart and your email that you provided to us when starting your purchase.	Our legitimate interest of making it as easy as possible for you to purchase the product you have showed interest in by placing them in the cart.	From the time you place the product in the cart until you make a purchase, however, no more than five (5) days.
To answer questions, you ask us.	Your name, contact information, pictures that you send us and other information that you provide to us.	Processing is necessary for the performance of our contract with you.	For three (3) years or as long as we are required by law.

PROCESSING NECESSARY FOR THE PURCHASE AND OUR AGREEMENT, ETC.

The purpose - to carry out purchases

In order for us to carry out your purchase, for example to be able to deliver the product, we need to process your personal data. We also need to process your personal data to comply with statutory or other requirements, such as the accounting law's requirement to save data and consumer protection laws. If you do not provide us with personal data for these purposes, we will not be able to complete your purchase with us.

Please note that also our payment provider(s) process personal data in order to administrate your payment of the order. Our payment provider(s) is independently responsible for such processing. Our payment provider(s) also allow you to choose an easier way to make a purchase by automatically filling in your personal data or to be remembered at your device.

For what purposes do we process your personal data?	What personal data do we process?	What is our legal basis for processing your personal data?	For how long do we process your personal data for the specific purpose?
To administrate your purchase, i.e. to know who we enter into an agreement with, to confirm your purchase, to deliver your purchase and communicate with you regarding your delivery and to collect information on your experience.	Your name, contact details, such as email address and delivery address, order information and chosen payment method and IP-address.	Processing is necessary for the performance of our contract with you.	Twelve (12) months from order.
If you want to use your right of withdrawal or change your product and for us to be able to comply with consumer protections laws.	Your name, phone number, email address, postal address and information about your purchase, for example your payment method. We also save the information that you have shared when you use your right of withdrawal or when you change your product.	The processing is necessary for the performance of our contract with you, for us to comply with our return policy and for us to comply with relevant consumer protection laws.	From when you make your purchase and for twelve (12) months thereafter in order for us to comply with consumer protection laws. If you choose to use any of your rights we will process your personal data until we have made a decision regarding the withdrawal or change of product and completed eventual repayment or sent you the new product.
To handle any complaints and/or legal disputes against us.	Your name, contact details, information you have stated which is relevant within the framework of the complaint and/or legal dispute.	The processing is necessary in order for us to comply with relevant consumer protection laws and our legitimate interest to handle complaints and/or defend us against legal claims.	From when your complaint and/or legal dispute comes to our attention and for as long as it is ongoing. If we decline your claim, we always store the information for twelve (12) months in case you would choose to have your legal dispute reviewed by a relevant instance.
In order to comply with legal obligations, i.e. accounting laws and money laundry legislation.	Information on your invoice such as your purchase history, name and contact information.	The processing is necessary in order for us to comply with relevant legislation.	From when you make your purchase and for seven (7) to eight (8) years according to Swedish accounting law and for five to ten (5-10) years according to money laundry legislation.
If a friend has referred you to us, we process your personal data in order to pay our supplier that provide a solution for referring friends.	A hashed id (text-ID) of your email address.	Our legitimate interest is to make sure that we only pay our supplier for the purchases from new customers that they have referred to us.	The email address is never kept by us for this purpose.

PROCESSING TO HANDLE REVIEWS

Purpose - manage reviews

For what purposes do we process your personal data?	What personal data do we process?	What is our legal basis for processing your personal data?	For how long do we process your personal data for the specific purpose?
In order to send emails requesting reviews after your purchase.	Your name, email address and order id.	Our legitimate interest is to contact you with a request to rate or review the customer experience with us for us to make the experience better for both you and other customers.	Until we have sent our request to you.

PROCESSING TO MANAGE YOUR CUSTOMER ACCOUNT

The purpose - to manage your customer account

In order to manage your customer account, we process your personal data for the performance of our contract with you. If you do not provide us with personal data for this purpose, we will not be able to provide you with your customer account.

For what purposes do we process your personal data?	What personal data do we process?	What is our legal basis for processing your personal data?	For how long do we process your personal data for the specific purpose?
To manage your customer account that you have created. This includes sending you updated information about your account and our privacy policy. It also includes processing in order to take security measures regarding your account.	Your name, personal identification number, email address, mobile number, cookies and IP-address, user name, user name and the postal address you want us to deliver your products to.	Processing is necessary for the performance of our contract to provide you with an account with you, when you have chosen to have an account. Processing in order to send you updates to our privacy policy is necessary in order to comply with data protection legislation and regulations.	We store your personal data from when you make a purchase and for two (2) years from your last login or until you ask us to remove your account.

PROCESSING IN ORDER TO COMMUNICATE NEWS, INSPIRATION AND RELEVANT OFFERS TO YOU

Purpose - newsletter and other marketing

For what purposes do we process your personal data?	What personal data do we process?	What is our legal basis for processing your personal data?	For how long do we process your personal data for the specific purpose?
To send newsletters and relevant offers to you on your request and to send marketing to you who have made a purchase.	Your email address and purchase history.	When you choose to subscribe to our newsletter, we process your personal data based on your consent. When you have made a purchase, we process your personal data based on our legitimate interest to send relevant direct marketing. We only do this if you have made a purchase from us and not objected from receiving marketing.	If you have chosen to receive newsletters and relevant offers, we will send those to you until you unsubscribe to our newsletter. If we send you newsletter based on our legitimate interest, we will send you such marketing for two (2) years after your last purchase, unless you object to receiving marketing from us earlier.
In order to make targeted marketing towards you in social media and at third party web sites.	Your email address, cookies and IP-address.	Our legitimate interest is to use your personal data for direct marketing and to make our marketing relevant for you. We only do this if you have made a purchase from us and not objected from receiving marketing	Your personal data will be processed from when you have made your purchase and for two (2) years, unless you object to our marketing before
To publish a review that you have chosen to write in order to make the customer experience transparent to our site visitors and to market our brand to potential customers.	Your name and the information that you have left in your review.	Our legitimate interest is to publish the review that you have written and shared on a review platform.	Until you remove the review from the review platform.
In order to market our products on our website we may publish your pictures/video of the product that you have shared on your social media profile.	The picture/video that you have shared in social media, your user name, and your text. All of these can include personal information about you.	Our legitimate interest is to publish the picture/video.	Until you declare you no longer want us to show the picture/video at our website.

PROCESSING OF PERSONAL DATA WHEN YOU CONTACT US

If you contact our customer service, by e-mail or via other channels, we will need to process your personal data.

Purpose - Customer service

For what purposes do we process your personal data?	What personal data do we process?	What is our legal basis for processing your personal data?	For how long do we process your personal data for the specific purpose?
To answer your questions when you contact us via the form on our website, phone, social media, or other channel where you contact us.	Name Contact information (phone and email) Address Username on social media Case information and any images that are sent to us and other information that the person provides us with.	Legitimate interest Our legitimate interest in administering and following up our contact with you.	We store your personal data from communication with you for 12 months from the end of our contact with you in the matter.
To be able to communicate with you when you contact us and provide feedback.	E-mail We also process information that you provide us with when you give us feedback.	Legitimate interest Our legitimate interest in administering and following up our contact with you.	We store your personal data from communication with you for 12 months from the end of our contact with you in the matter.

PROCESSING THAT TAKES PLACE WHEN YOU VISIT OUR WEBSITE

If you have chosen to consent to it, your personal data is collected from your mobile, computer or other devices that you use to visit our website. We use cookies, pixels and similar technologies to collect your personal data to analyze how you use our website and for marketing purposes, so-called profiling. Read can find more information about which cookies we use and for what purposes in our cookie policy.

We and our suppliers take measures to protect your personal data.

Purpose - When you visit our website

For what purposes do we process your personal data?	What personal data do we process?	What is our legal basis for processing your personal data?	For how long do we process your personal data for the specific purpose?
To improve our website and its functions and to adapt and improve the user experience, as well as to analyze how you use our website. Calculation of the number of visitors to the website.	Information about how you use the website, for example which products you have chosen to click on. Which geographical areas you use our website from. Visit history	Consent When you visit our website, we obtain your consent to process your personal data for marketing purposes. You have the right to withdraw your consent at any time.	We store the personal data for a maximum of 24 months after you visited our website, or until you withdraw your consent.
If you have started a purchase by entering your email address, to save your abandoned cart and remind you of the product(s) you have left in the cart.	E-mail Information about products in your shopping cart	Our legitimate interest in making it as easy as possible for you to purchase the product you have shown interest in by adding it to the shopping cart.	From the moment you place the product in the shopping cart until you complete a purchase, but not more than five (5) days.
We promote offers on our products based on your use of our website, on social media that you visit. We use marketing services based on analysis of how you use our website, through cookies, pixels or similar technology, as well as information that these marketing services have about you.	Digital identifier Information about how you use our website Click history Purchase history Web browser Screen resolution Information about how you use the website, for example which goods you clicked on Which geographical areas you use our website from Visit history	Consent When you visit our website, we obtain your consent to process your personal data for marketing purposes. You have the right to withdraw your consent at any time	We may send you marketing 24 months after you visited our website.

HOW HAVE WE ASSESSED THE BALANCING OF INTERESTS WHEN THE LEGAL BASIS FOR PROCESSING YOUR PERSONAL DATA IS OUR LEGITIMATE INTEREST?

For certain purposes, ANI Jewels processes your personal data and relies on our legitimate interest as the legal basis for the processing. When assessing the legal basis, we rely on an interest balancing test through which we have determined that our legitimate interests in the processing outweigh your interest and your fundamental right not to have your personal data processed. We have set out our legitimate interest in the tables above. Please contact us if you would like to read more about how we have done this test. Our contact details are listed at the beginning of this privacy policy.

This privacy policy was updated by Ani Who AB on November, 2024.