About us
Background
ANI Jewels is a Swedish jewelry brand founded by best friends Bianca Ingrosso and Lovisa Worge. The company was created with a clear vision: to fill the gap in the mid-price segment for jewelry. We noticed a lack of high-quality pieces at reasonable prices.
Our ambition is to offer jewelry that matches the quality and design of exclusive fashion brands, but at a more accessible price point. We create timeless and personal pieces using sustainable materials such as 925 sterling silver and recycled brass. We are also proud to deliver our jewelry in 100% recyclable packaging.
Our mission is to ensure that our customers can enjoy their jewelry for years to come, while together taking responsibility for a sustainable future.
With ANI, we want to offer unique jewelry that carries meaning and can be worn on any occasion – beautiful, affordable, and made to be loved.
How we work
At ANI Jewels, we take pride in offering jewelry that combines quality, sustainability, and accessibility. Our pieces are crafted with care and made from carefully selected materials to ensure they are not only beautiful but also durable over time. The majority of our collection is made from 925 sterling silver, often plated with 18K gold. Silver is a precious metal with resale value and can be recycled endlessly, making it both an environmentally friendly and sustainable choice.For larger pieces, we use gold- and silver-plated 100% recycled brass. This allows us to create detailed designs at a more accessible price point, without compromising on quality or aesthetics. We believe it is important to offer jewelry for every occasion and style, while actively working to keep our prices accessible to a wide audience.
We see jewelry as more than just accessories – they are symbols of love, memories, and personal meaning.
At ANI, we value long-term relationships with our customers. Our goal is not only to deliver a product but also to create a positive experience and the feeling of having found something truly special. Through our focus on sustainable materials, recyclable packaging, and affordable prices, we strive to be a meaningful part of our customers’ lives and to create memories that last a lifetime.
READ ABOUT OUR MATERIALS
.jpg)
About us
Background
ANI Jewels is a Swedish jewelry brand founded by best friends Bianca Ingrosso and Lovisa Worge. The company was created with a clear vision: to fill the gap in the mid-price segment for jewelry. We noticed a lack of high-quality pieces at reasonable prices.
Our ambition is to offer jewelry that matches the quality and design of exclusive fashion brands, but at a more accessible price point. We create timeless and personal pieces using sustainable materials such as 925 sterling silver and recycled brass. We are also proud to deliver our jewelry in 100% recyclable packaging.
Our mission is to ensure that our customers can enjoy their jewelry for years to come, while together taking responsibility for a sustainable future.
With ANI, we want to offer unique jewelry that carries meaning and can be worn on any occasion – beautiful, affordable, and made to be loved.
Our ambition is to offer jewelry that matches the quality and design of exclusive fashion brands, but at a more accessible price point. We create timeless and personal pieces using sustainable materials such as 925 sterling silver and recycled brass. We are also proud to deliver our jewelry in 100% recyclable packaging.
Our mission is to ensure that our customers can enjoy their jewelry for years to come, while together taking responsibility for a sustainable future.
With ANI, we want to offer unique jewelry that carries meaning and can be worn on any occasion – beautiful, affordable, and made to be loved.
How we work
At ANI Jewels, we take pride in offering jewelry that combines quality, sustainability, and accessibility. Our pieces are crafted with care and made from carefully selected materials to ensure they are not only beautiful but also durable over time. The majority of our collection is made from 925 sterling silver, often plated with 18K gold. Silver is a precious metal with resale value and can be recycled endlessly, making it both an environmentally friendly and sustainable choice.For larger pieces, we use gold- and silver-plated 100% recycled brass. This allows us to create detailed designs at a more accessible price point, without compromising on quality or aesthetics. We believe it is important to offer jewelry for every occasion and style, while actively working to keep our prices accessible to a wide audience.
We see jewelry as more than just accessories – they are symbols of love, memories, and personal meaning.
At ANI, we value long-term relationships with our customers. Our goal is not only to deliver a product but also to create a positive experience and the feeling of having found something truly special. Through our focus on sustainable materials, recyclable packaging, and affordable prices, we strive to be a meaningful part of our customers’ lives and to create memories that last a lifetime.
READ ABOUT OUR MATERIALS